Online Discussion Board - B2B
The participants of our latest online discussion board included small business owners from around New Zealand. The discussion ran over a period of 3 days giving busy business owners the opportunity to participate at times when it suited them e.g. before work, during a coffee break etc. I received feedback from the participants saying they really enjoyed the discussion and it gave them the opportunity to hear how other business owners tackle similar issues that they also experience.
From the client's perspective, the business owners were classified by their industry sector such as financial services. With such a detailed and accurate transcript of the discussion, it was possible in the research findings to identify and report differences across the industry sectors. The research included a blend of qualitative free text questions as well as single and multiple choice quantitative questions."I worked with Rachel on behalf of a technology client which was entering the b2b market and seeking the perspectives of small business owners about existing and future products. Rachel drove the project, provided excellent client service, and delivered a very comprehensive report on time and budget." Paul O'Leary, Director, Pursuit Public Relations
Trailblazer Solutions Market Research
After 15 years as TouchScreen Marketing & Research, we have rebranded our business Trailblazer Research to better reflect our emphasis on using new and fresh technology based digital qualitative and quantitative research tools. When we started our niche business we led the way with touchscreen research in New Zealand innovatively using our cornerstone kiosks for self-administered feedback and tablet PCs for interviewer-assisted research.
We are now continuing our trailblazing trend by partnering with UK business VisionsLive to bring a number of technologically advanced digital research tools such as Bulletin Boards, Online Discussion Boards, Online Focus Groups (video chat, keyboards or hybrid) and H@tch Brainstorming Ideation to the New Zealand market. Using these digital research tools we are better positioned to provide richer and more meaningful insights by connecting directly with New Zealand consumers using their familiar and preferred methods of communication.
Online Focus Groups
TSMR has teamed up with an inspiring and innovative international supplier in order to provide cutting edge digital research methodology to New Zealand businesses.
To take advantage of the way technology and connectivity have totally transformed how we communicate, qualitative research has adapted to the 'social era' by blending traditional face-to-face focus groups with cutting edge digital methodology to provide online discussion boards (online bulletin boards) and online focus groups.
TSMR first utilised this innovative technology in 2018 to complete a comprehensive shopping study for Christchurch's premier department store, Ballantynes, with the significant benefits of this approach including:
- High quality actionable insights
- Rich verbatim quotations
- Blend of qualitative and quantitative
- Fast turnaround
- Appeal to all demographics
- No geographic constraints
- Heightened quality engagement
- Time to reflect
- Increased convenience
- Reduced 'group think' influence
Parliamentary Visitor Services
In 2016, TSMR conducted touchscreen visitor research at Parliament Visitor Services for the 7th consecutive year.
The research is conducted on 2 touchscreen kiosks located in the visitor reception area.
At the end of the tour of the Parliamentary buildings, the tour guide directs visitors to the kiosks.
The project gathers demographics, marketing information and satisfaction ratings from both domestic and international visitors to Parliament.
Reserve Bank Museum - touchscreen kiosk
Digivey visitor research has been set up at the Reserve Bank Museum on The Terrace in Wellington with a touchscreen kiosk combined with a customised Digivey survey research project.
The kiosk, set up by the exit, is being used to capture demographics, marketing information and satisfaction ratings for visitors to the museum.
Running over 3 days meant I was able to take my time and answer the questions with care, and login numerous times when it suited me.
We tested our packaging and marketing materials and have since altered them based on the market feedback.
Thank you for the opportunity to be a part of this innovative approach! I really enjoyed it.